Advanced Ad Copy Secrets

Your ultimate A-Z guide to writing ads that scale

👇 Learn the simple, step-by-step system I’ve used to write hundreds of messaging-first ads that have scaled past $5M in ad spend (and beyond)

(Yes, YOU. Even if you’re “not creative” and have never written an ad in your life 😉)
  • 3 basic ingredients of every ad 
  • 3 ad formats & their key components
  • The REAL purpose of an ad (it's probably not what you think)
  • Learn the basics of how to interpret data in an ads account, and use it to drive your next creatives
  • Understand how to speak to Media Buyers and turn their data into creative direction
  • I’ve boiled down 50+ years of proven Copywriting principles into a simple checklist that makes it easy to write winners (even if you’re NOT an experienced writer)
  • Fill-in-the-blank guide to sourcing Data - Intel - and Gold straight from your prospect’s mouth
  • How to consistently unearth NEW unique angles (without copy/pasting your competitor’s ads)
  • Meet the CopyFirst Ad Bot, trained to turn 100s of pages of raw, unedited research into new angles, static headlines, video scripts and body copy in seconds
  • The 2 questions you need to ask about your buyer before you do anything else
  • Deep dive with examples of how to write ads for each stage of market sophistication
  • Deep dive with examples of how to write ads for each level of awareness
  • Learn the 3 simple steps to identifying the core message behind your next winning ad – and unlock your next 20 winners
  • How to translate 1 core message into 100s of ad concepts
  • Learn the 3 key ingredients in every winning ad
  • I’ll show you how to bridge the gap between research → concept and → your next winning creative (with a simple, repeatable process)
  • How to match the right format + message + style to cook up scalable creatives
  • 1000+ ad swipe file organized by audience awareness, market sophistication, format, messaging type & style
  • Live ad-writing demos you can follow along with
  • Video and static ad breakdowns
  • Use the CopyFirst AI Ad Bot to quickly whip up the first draft of your ad copy
  • Write like a seasoned pro – with 5 simple copy tools anyone can master in minutes (don’t waste a dime of your budget until you use these on your ad copy)
  • Discover the simple formula behind every winning hook ever written (seriously, ever)
  • Discover 100s of proven hook examples and why they worked
  • 800+ proven video hook templates that fit any niche
  • Giant swipe file of winning hooks for endless inspiration
  • Access the exact script outline I’ve used to write hundreds of ads that scaled past $5M (and are still running 👀)
  • The only script outline you’ll ever need to scale your brand
  • Watch me breakdown several winning ad scripts in detail
  • Discover 3 types of body copy & when to use them
  • Access my easy, proven and fill-in-the-blank body copy templates
  • Learn how to communicate your vision to designers, creators and editors (so you actually produce the ad that’s in your head)
  • Fill-in-the-blank documents for seamless workflow between copywriters, creators, editors & media buyers
  • 5 AI image prompts for rapid message testing (no designer required)
  • Easy-review checklists for final static & video creative sign off

👇That Masterclass Includes Allllllll These Exclusive Resources…

1,500+Ad Templates

Statics, video scripts, body copy -- in short, you'll be covered

800+ Video Hook Templates

Fill-in-the-blank templates proven to work across any niche

1000+ AdSwipe Files

Winning ads organized by style, format & message for endless inspiration

Weekly Homework & Workbook

Stay accountable 👏 this will NOT be another course you don’t finish

Fill-in-the-blank Research Doc

Follow the same DIG research method I've used to write hundreds of winning ads, emails, sales pages, VSLs...all good copy starts here

Hand Off Docs For Creators & Designers

Fill-in-the-blank docs to communicate your vision to creators, designers & editors - ensure you get exactly what you pay for

Ad Production Checklists

Use these checklists to review ads made by editors, designers and creators – feel confident your ad production is solid every time

AI Image Prompts To "Skip" Design

Use these Chat GPT prompts to generate solid static creatives in minutes (without a designer)

And so much more…

$497

SECURE MY SPOT

👆 Clicking that button grants you instant access to:

✅ Lifetime access to CopyFirst Ad Copy Secrets masterclass

✅ Lifetime access to workbook & resources

✅ 300+ hours of insider coaching call replays

✅ Templates vault

✅ Bonus call archive